A comprehensive and holistic approach to digital marketing ensures that all the different parts of your digital marketing plan work together to help your company achieve its goals. The various pieces of the puzzle may include social media marketing, search engine...

Once your company is up and running, one of the best methods to acquire new consumers and leads is to use digital marketing. Digital ads, in particular, refer to targeting the right audience with the help of tools available online.  Regardless of a company's budget or...

Managing your company's online listings and reputation is critical since it allows you to maintain your brand presence and engage with your consumers in more meaningful ways online. People nowadays not only look online for the items they want, but they also consider...

With the rise of smartphone varieties and the increased use of mobile devices, businesses have a hard time keeping up with changing trends. Location-based marketing is increasingly important to online businesses, especially those that want to increase traffic to their...

Social media is an excellent way to establish an online presence. Creating social media content helps you increase your online appearance and brand visibility. Simply making social media content is not enough; you need to optimize your content to achieve its full...

Websites are meant to fit on all screens, whether it’s desktops, tablets, or mobile phones. But, there are many challenges involved in building a mobile-optimized website, including optimizing the screen size, mobile speed, and meeting all user demand—but the results...

The impact of traditional marketing is rapidly dwindling by the minute, and advertisements in magazines and newspapers are often ignored. Customers today are media savvy, and as a marketer who thinks ahead, you must understand the importance of finding a better...

When it comes to small business digital marketing, search engine optimization (SEO) is critical to laying a solid online foundation. Although the digital world is a large and ever-changing sea of information, there are strategies to help your business stand out of the...

SEM (search engine marketing) and SEO (search engine optimization) are frequently mistaken terms (SEO). While they both have the same goal in mind, namely improving your search engine results page (SERP) rating, they go about it differently. Although SEM is an...

Creating a blog can be a time-consuming and sometimes difficult process for entrepreneurs. However, it is a proven approach for boosting your visibility and driving traffic to your site. Blogs are an excellent medium to promote your content marketing, and therefore...

If you're trying to grow your business and attract new customers, every detail matters. The management of your listings is one of many aspects of digital marketing that is usually overlooked, yet can have a significant impact on the findability of your business....

While you may think your reputation online is pretty good, did you know that each new comment, post, and review you get reshapes your brand's reputation? There is a big difference between your customers, and your family/friends. When new potential customers discover...

Social media platforms like Facebook, Twitter, and Instagram are a great way to connect with new and existing customers. But growing your social media following takes consistent effort.As the saying goes, “you get out of it what you put into it”—the more time and...

Your brand is what sets you apart from your competition in the minds of customers. Brand recognition is vital in securing business; a buyer can't purchase your product if he can't remember who you are or how to find you. The best companies are those whose brands are...

Social media can be a difficult task, but we've put in hours of planning and testing to make it effective for all businesses. Learn Facebook, Google My Business, Twitter, Pinterest, and Instagram strategies below and get your business performing better online today!...

Starting a new business?    You have the idea and a business plan.   Now you need to maneuver the internet to get your business online, noticed, and reaching potential customers to sell your products or services.   So where do you start?   First is your company...

Every business wants to be seen online! Would you like to ace SEO with data aggregators and create citations for your business? Yes, of course you do. So what do data aggregators do? Data aggregators give a ton of the data to search engines during a local search. The...

Stats you should know about Online Reputation... 50% of executives believe they believe that online reputation management should be addressed but only 15 actually do anything about it. 84% of marketers believe that building trust will be the primary focus for...